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  Region:USA* Type:FG

Alan Newman Research

Reward:C Referral:
Notes:*Richmond, VA
Site Overview
Alan Newman Research and Richmond Focus Group Center conduct hundreds of focus groups per year. A focus group is an informal, round-table discussion lead by a professional moderator. Most often, the discussion is in regard to a service, a particular product, or advertising. It was in focus groups that ideas like the automatic shut-off iron, bottled spaghetti sauce, and plastic shampoo bottles were conceived. We never sell or promote any products or services. In fact, we usually pay participants for sharing their views with us. Participants usually receive a cash payment as a token of our appreciation for helping with our research effort. Focus groups generally last about 2 hours and are a lot of fun. We have a database of about 10,000 people from which we select participants for our groups.

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